PUBLISHED EDITORIAL WORKWRITING / RESEARCH / POINT OF VIEW
Unfiltered:
Twisha.
An independent editorial voice on marketing, brands, technology and the questions that do not fit neatly into a caption.

THE WORKA point of view.
A point of view.
Developed in full.
The newsletter and journal give me room to examine a marketing decision, work through the tension behind it and make an argument a reader can consider.
The published archive includes writing on brand recognition, social platforms, advertising and creative work. The articles below retain their original publication dates and complete text.
Explore the complete journal ↗Read the published pieces.
COMPLETE ARTICLES / ORIGINAL DATES27 Oct 2026Unfiltered: Twisha
THE AD THAT WAITS UNTIL YOU MEAN IT
23 Oct 2026Unfiltered: Twisha
Meta One: When Did Growing on Social Media Become a Subscription?
07 Oct 2026Unfiltered: Twisha
Attention Is Rented. Recognition Is Owned.
30 Sept 2026Unfiltered: Twisha