← All work
PUBLISHED EDITORIAL WORKWRITING / RESEARCH / POINT OF VIEW

Unfiltered:
Twisha.

An independent editorial voice on marketing, brands, technology and the questions that do not fit neatly into a caption.

Original cover for The Ad That Waits Until You Mean It
ORIGINAL PUBLISHED ARTICLE COVER / UNFILTERED: TWISHA
THE WORK

A point of view.
Developed in full.

The newsletter and journal give me room to examine a marketing decision, work through the tension behind it and make an argument a reader can consider.

The published archive includes writing on brand recognition, social platforms, advertising and creative work. The articles below retain their original publication dates and complete text.

Explore the complete journal ↗
27 Oct 2026Unfiltered: Twisha

THE AD THAT WAITS UNTIL YOU MEAN IT

23 Oct 2026Unfiltered: Twisha

Meta One: When Did Growing on Social Media Become a Subscription?

07 Oct 2026Unfiltered: Twisha

Attention Is Rented. Recognition Is Owned.

30 Sept 2026Unfiltered: Twisha

The Internet Doesn’t Need More Content.

Explore Build Lab ↗Read The Brand Files ↗