THE BRAND FILES / A PODCAST BY TWISHA MEHTABEYOND THE CAMPAIGN. INSIDE THE STRATEGY.
PUT YOUR HEADPHONES ON.Good stories.
Good stories.
Better questions.
Campaigns are the starting point. The choices behind them are the story.
Join me for independent conversations about brand strategy, consumer psychology, creativity and PR, grounded in real brands and the evidence we can actually see.
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RESEARCH → PERSPECTIVE → CONVERSATIONHOSTED BY TWISHA MEHTA
THE LISTENING ROOM01 / THE FIRST EPISODE
PRADA / CREATIVE STRATEGY / 31 OCTOBER 2026Why Prada chose
Why Prada chose
hand-drawn animation.
What a production decision can communicate about craftsmanship. Why the product still has to be remembered. And the questions worth asking before the next brief.
OPEN THE EPISODEIndependent analysis, thoughtful questions and clearly credited sources. Featuring a brand does not imply sponsorship, endorsement or a client relationship.
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