twisha mehta.Let’s make it happen
THE PERSON BEHIND THE POINT OF VIEW

Twisha
Mehta.

A strategist’s curiosity. A writer’s eye. A belief that good communication begins with understanding people.

Twisha Mehta, founder of TM Marketing, at a sunlit café
TWISHA MEHTA / FOUNDER, TM MARKETING
A LITTLE CONTEXT

Ideas are personal.
The work is practical.

I’m a social media and brand strategist, writer and founder of TM Marketing. I’m based in Ahmedabad and open to remote collaboration, with experience across India and Canada.

My background brings together public relations, digital and content marketing, and graphic design. I studied Public Relations and Digital & Content Marketing at York University in Canada. I’m interested in how those disciplines meet: what a brand says, what it can show and why someone would care.

Through TM Marketing, I work on brand and content strategy, social storytelling, communication and creative direction. The useful starting point is the business question. The creative should help make the answer clear.

My work collection distinguishes real published projects from self-initiated studies. Build Lab shows product-education content; Unfiltered: Twisha is my independent editorial writing. The concept studio gives research a practical creative response without presenting fictional briefs as client commissions.

My professional background on LinkedIn ↗
THE EDITORIAL APPROACH

Show the facts.
Own the interpretation.

The Brand Files is my independent examination of real brand and campaign decisions. The Marketing Radar collects the shorter observations prepared for my social channels. The podcast gives those questions another format.

In The Brand Files, direct sources and dates give readers a way to check the story. A brand claim, an announced plan and an independently measured result are different kinds of evidence. My interpretation should make that distinction clear.

Images are credited in context. An original analytical illustration is identified as an illustration, rather than presented as campaign photography. Featuring a brand does not imply a client relationship, sponsorship or endorsement.

If you spot a factual error or a broken source, email me with the page and supporting source. Verified corrections can be made with the relevant context retained.

A BRAND TO BUILD. AN IDEA TO EXPLORE.

Let’s make
something matter.

A strategy brief, an editorial collaboration or a place on your team. Tell me what you have in mind.

Start a conversation ↗