On brands, culture
and the things that
make people care.
Advertising used to follow what we searched for. Now it's learning to understand what we're trying to do. Unfiltered: Twisha | October 27, 2026 Imagine this. On Monday, you ask an AI assistant how to start running. On…
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THE THINKINGAdvertising used to follow what we searched for. Now it's learning to understand what we're trying to do. Unfiltered: Twisha | October 27, 2026 Imagine this. On Monday, you ask an AI assistant how to start running. On…
Unfiltered: Twisha | October 23, 2026 I have a question. When did running an Instagram account become something you could upgrade like a Netflix subscription? Not advertising. Not boosting a post. I'm talking about the…
There is a marketing problem I think we keep naming incorrectly. We say: “Brands need more attention.” I’m not convinced. We have never had more ways to get attention. Creators. TikTok. Reels. Podcasts. Influencers.…
It Needs More Brands Worth Remembering. There is no shortage of content on the internet. There are reels. Carousels. Stories. Threads. Thought-leadership posts. “3 tips” posts. Trending sounds. AI-generated captions.…
LinkedIn makes everything look very simple. Work hard. Build your personal brand. Post consistently. Network. Learn new skills. Stay positive. And eventually, things work out. I don't think it's that simple. Sometimes…
Why Does It Feel Like We Never Rest? There was a time when creative careers looked like the ultimate escape. No rigid office cabins. No repetitive corporate routines. No waiting for weekends to feel alive again. It…
Most brands don’t struggle because they lack effort. They struggle because their efforts aren’t aligned . They post without a purpose. They advertise without understanding. They create without connecting. And in today’s…
We’ve all seen it: the perfectly curated Instagram grid, the seamless brand colors, the flawless product shots. It looks incredible. But when you look a little closer at the engagement-crickets!! In today’s…
By Twisha: Marketing, real talk, and why "best practices" are often the worst. Reading time: 3 minutes Mood: Anti-Hustle 📉 We need to talk about the "Growth Hack." You know the one. You see it on your feed every…
The Marketing Edit Goes Unfiltered The internet has changed. Attention spans are shorter, competition is higher, and audiences are smarter. In 2025, brands don’t grow because they post daily. Brands grow because they…
✨ The Pressure to Stay “Visible” Social media moves fast. Every day there’s a new sound, trend, or “must-post” moment. We chase consistency, aesthetics, and engagement, sometimes forgetting to ask the simplest question…
There’s a moment most brands and creators hit where they realise: “Posting every day isn’t enough.” Because the thing about the algorithm? It doesn’t reward volume . It rewards value , voice , and vision . Here’s the…
We’ve all heard it, right? Find balance. Create balance. Live a balanced life. Sounds good on Pinterest boards and wellness podcasts, but in reality? Balance feels like chasing a WiFi signal that never really…
Unfiltered: Twisha The Series for the Creators Who Are Done Performing "Just stay consistent." That’s the golden rule of content, right? Post 3 times a week. Show up daily. Be visible , or be forgotten. And I tried. I…
Because Realness Belongs in Digital Too Unfiltered: Twisha Published by Twisha Mehta You’re posting. You’re planning. You’re pushing. You’re doing all the things “they” say you should do. And still… it’s quiet. Not…
🖤 — Twisha Let’s get real for a second. In a world of AI captions, trending audio, and templated posts, the one thing that still cuts through the noise is… a human voice . Not just any voice — your brand’s real voice .…
Scroll Like a Strategist: Why Social Media Is More Than Just Aesthetic 📅 Posted by Twisha Mehta Let’s face it — in 2025, everyone’s a creator . But not everyone’s a strategist . Every day, we’re bombarded with “how-to”s…
· Digital Marketing, Decoded 📅 Posted by Twisha Mehta Let’s talk about funnels. (Yes — that outdated triangle marketers keep trying to rebrand.) You’ve heard it a thousand times: Awareness ➡️ Consideration ➡️ Conversion…
Because consistency without clarity is just digital noise. 📅 Posted by Twisha Mehta Let’s get real for a second. If you’ve ever posted “just to stay active,” this blog is for you. We’ve all been there — scrambling to…
It’s not sabotage — it’s feedback. The algorithm’s not your enemy. Indifference is. 📅 Posted by Twisha Mehta You posted something brilliant. It flopped. So you blame the algorithm. Classic. But here’s the truth,…
Your content isn’t dying — it’s just not being felt. Here’s how to revive connection in a scroll-happy world. 📅 Posted by Twisha Mehta Let’s talk about the elephant in every content creator’s room: You’re posting…
No fluff. No filters. Just Twisha. Unlearning the internet — one post at a time. Let’s talk about something we’re all guilty of: Overthinking that post. You’ve written the caption, adjusted the brightness, and added a…
A clever post can make someone pause. The harder question is whether they know whose post it was.
A useful social idea gives people something to do with it. Start with who would send it, to whom, and why.
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