Why Prada chose
hand-drawn animation.

Prada’s Holiday 2026 campaign combines live action and hand-drawn animation. In this first episode, I explore what that production decision can help an audience understand about the brand, and what it cannot establish on its own.

The conversation moves from the creative process to product recognition, the story a PR team can explain, and the step that should follow attention. A campaign’s existence is not proof of sales, preference or trust. The analysis keeps those questions separate.

Questions to take into the next brief

• What should someone understand about the brand?
• What evidence makes that idea credible?
• What useful next step should the communication support?

Sources & context

Independent editorial commentary by Twisha Mehta. Not sponsored by or affiliated with Prada.