The Algorithm of Me

Hi, I’m Twisha Mehta — a social media strategist with Indian roots, Canadian polish, and a feed full of ideas that don’t just “fit in” — they stand out.

I live and breathe the world between content and conversion. While most people scroll past, I slow down. I study. I decode. Because behind every trend, every reel, every hashtag — there’s a pattern, a purpose, a pulse.

And that’s where I come in.

 I grew up in India, where creativity met commerce at my family’s business. By day, I managed real-world customer experiences. By night, I was learning Canva shortcuts, writing captions in my head, and exploring why some posts got 100 likes while others changed buying decisions.

That curiosity turned into action.
I studied Commerce, earned certifications in Digital Marketing, Graphic Design, and even French (because someday, I might just caption a croissant 🥐). But I didn’t stop there.

I moved to Canada to sharpen my skills in Public Relations and Digital & Content Marketing at York University, diving deeper into the psychology of content, audience behavior, and performance-driven campaigns. I didn’t just learn how to create — I learned how to convert.

 I don’t do “just posting.” I do purpose-led social media that delivers results.
I help brands, startups, restaurants, and creators stand out, grow fast, and connect better.

Here’s what’s in my toolkit:

• 📱 Meta & LinkedIn Strategy
   
• 🎥 Reels, Short-Form Videos & Scroll-Stopping Visuals
   
• ✍️ Captions that Convert & Hashtags that Hit
   
• 📅 Monthly Calendars & Content Roadmaps
   
• 📊 Analytics + Optimization That Doesn’t Feel Boring
   
• 🌟 Brand Voice Development for People Who Don’t Want to Sound Like Everyone Else
   

Whether you’re building your first brand or refreshing a tired grid — I bring clarity, creativity, and consistency to your digital presence.

📍 Mar 2025 – July 2025

• Built and led creative social campaigns across Instagram & LinkedIn
   
• Created carousels, reels, captions, and brand voice guides for B2B clients
   
• Conceptualized and executed the content strategy for the $1/Day Website Campaign
   
• Wrote blogs, ad copy, and led visual storytelling direction
   

📍 Jan 2024 – Feb 2025

• Created social content and basic creatives for tech startups
   
• Supported international branding efforts with research & copywriting
   
• Designed emailers, presentation decks, and ad messaging
   

📍 Dec 2021 – Dec 2022

• Modernized offline business through WhatsApp marketing & local branding
   
• Handled promotions, sales, and customer interactions
   
• Learned retail marketing and built a foundation in customer-focused strategy
   

📍 Aug 2021 – Nov 2021

• Increased online lead generation by 15%
   
• Designed custom brochures and ran dealership campaigns
   
• Reported performance metrics and optimized ad formats
   

 I don’t do fluff.
I do feeds that work.

I write captions people actually read, create visuals that stick, and develop strategies that make people want to engage. Social media is noisy — I help you stand out with style and substance.